![Published Research](https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2016/06/Published-Research-150x100.png)
“Disrupt yourself or be disrupted!” is the relentless message company leaders hear. If we only incrementally improve current products, we’re told, we’re doomed to failure. What should innovators do – incrementally enhance current products or swing for the fences? …Read More