When Silver is Gold: Forecasting the Potential Creativity of Initial Ideas

Working Papers

This research is aimed at understanding the conditions under which randomness vs. selectiveness is more or less conducive to creativity in organizations. In a series of experiments, the study will test the effectiveness of random (chance-based) approaches vs. selective (skill-based) approaches to developing creative ideas.Read More

Idea Generation and the Role of Feedback: Evidence from Field Experiments with Innovation Tournaments

Published Research

In many innovation settings, ideas are generated over time and managers face a decision about if and how to provide in-process feedback to the idea generators about the quality of submissions. In this article, we use design contests allowing repeated entry to examine the effect of in-process feedback on idea generation.Read More

Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas

Published Research

A common approach to innovation, parallel search, is to identify a large number of opportunities and then to select a subset for further development, with just a few coming to fruition. One potential weakness with parallel search is that it permits repetition. The same, or a similar, idea might be generated multiple times.Read More

Idea Generation and the Quality of the Best Idea

Published Research

In a wide variety of settings, organizations generate a number of possible solutions to a problem—ideas—and then select a few for further development. We examine the effectiveness of two group structures for such tasks—the team structure, in which the group works together in time and space, and the hybrid structure, in which individuals first work independently and then work together.Read More