When Silver is Gold: Forecasting the Potential Creativity of Initial Ideas

Working Papers

This research is aimed at understanding the conditions under which randomness vs. selectiveness is more or less conducive to creativity in organizations. In a series of experiments, the study will test the effectiveness of random (chance-based) approaches vs. selective (skill-based) approaches to developing creative ideas.Read More

Balancing on the Creative High-Wire: Forecasting the Success of Novel Ideas in Organizations

Published Research

Betting on the most promising new ideas is key to creativity and innovation in organizations, but predicting the success of novel ideas can be difficult. To select the best ideas, creators and managers must excel at “creative forecasting”—i.e., predicting the outcomes of new ideas.Read More