When Silver is Gold: Forecasting the Potential Creativity of Initial Ideas

Published Research

Past research on idea evaluation has focused on how individuals evaluate the creativity of finalized ideas. But idea evaluation is also important early in the creative process, when individuals must forecast the potential creativity of rough initial ideas as they decide which to develop.Read More

Balancing on the Creative High-Wire: Forecasting the Success of Novel Ideas in Organizations

Published Research

Betting on the most promising new ideas is key to creativity and innovation in organizations, but predicting the success of novel ideas can be difficult. To select the best ideas, creators and managers must excel at “creative forecasting”—i.e., predicting the outcomes of new ideas.Read More