Innovation Management Research

GPT, the artificial intelligence chatbot from OpenAI, went viral soon after its launch, drawing attention to and raising questions about the future of generative AI. But is it smart enough to pass a final exam in a typical Wharton MBA course? Mack Institute Co-Director Christian Terwiesch published his findings in the white paper linked below. Summary: OpenAI’s ...Read More

This study is aimed at evaluating the impact of third party cookie elimination on brands and consumers. Our proposed study aims to examine and answer the following questions: What are the effects of the third-party cookie policy ban on consumers and brands Read More

The main goal of this project is to enhance our understanding of the role that exclusive contracts play in shaping market structure, consumer demand, and innovation. The effect of exclusivity on consumer welfare is ambiguous. Read More

This research aims to test a novel intervention to help people form healthy habits, such as exercise more. In particular, we will examine how encouraging people to have “placeholders” on their break days, or days off from pursuing their goals, affects their likelihood of reaching their goals. Read More

In this study, considering the benefits and costs of WFM, we consider two questions: (1) who has an incentive to work from home, (2) how is team coherence and work performance impacted when individuals work from home? Read More

Research has primarily focused on independently owned ventures, but individuals can also engage in startup activities via intrapreneurship—by launching and operating new ventures inside established organizations. We propose that these internal routes of new-venture formation offer a more inclusive pathway for racial minorities than external routes. Read More

Xiaoning (Gavin) Wang, PhD Candidate, Lynn Wu, Operations, Information and Decisions, and Serguei Netessine, Operations, Information and Decisions, The Wharton School Abstract: As the number of social platforms has grown dramatically in the past two decades, companies face an increasing number of options to choose among for their social media resource allocation. While many industry practitioners suggest ...Read More

As startups are at the forefront of adopting AI tools, it is important to understand whether AI can amplify the effects of lean methods in helping startups to be even more responsive to market conditions that before. And if so, to what extent and under what conditions AI can complement lean method in developing products. Read More

Using data over the period 2000-2020 for all seven wholesale power markets in the United States, we show that time-of-use electricity pricing schemes are poorly correlated with real-time wholesale market prices and that this phenomenon is widespread across space and time. Read More

In this research project, we study how the human resource (HR) practices firms use affect how much value they capture from this innovation. Specifically, we analyze how employers and their technology workers divide the value generated when firms invest in new technologies that require workers to invest in new human capital.  Read More