This paper examines the relationship between the licensing of knowledge and the creation of product innovations. We consider that firms organize licensing activities in different ways and that licensees are heterogeneous with respect to the attention available to apply and transform in-licensed knowledge to create new product innovations. …Read More
Mack Institute Sr. Fellow Felipe Monteiro discusses TAG Heuer’s pivot to digitization, a daring choice that took it away from its area of expertise and into partnership with Silicon Valley.…Read More
Emerging markets firms in high-technology industries have long been thought of as laggards. We argue that this paradigm needs to be reassessed. Using biotechnology as an example for a radical technology we argue that emerging market, compared to developed markets, are well positioned to pursue such technologies.…Read More
As much as prior research has shed light on the boundary-spanning processes of global organizations and their (positive) impact on an MNC’s performance, whether, when and how past performance ultimately shapes an MNC’s boundary-spanning activities remains an open question in management research.…Read More
We study the processes through which multinational corporations (MNCs) identify and make use of external sources of knowledge. Based on a seven year longitudinal study of one MNC’s overseas scouting unit, we show how a simple one-directional “channelling” process gradually gave way to three higher value-added processes, labelled “translating”, “matchmaking” and “transforming.”…Read More
While it is broadly recognized that sourcing external knowledge has a positive impact on firm innovation performance, we know very little about the firm level conditions under which this relationship holds. …Read More
Multinational corporations (MNCs) frequently use their foreign subsidiaries to identify new opportunities to access external knowledge. This article builds on the attention-based view to examine how selective attention – the focus on certain issues or answers at the exclusion of others – works in the global knowledge-sourcing process in MNCs.…Read More
The case presents a situation in which Merck’s World Wide Licensing (WWL) division needs to make important organizational decisions to increase the speed, the breadth and the efficiency of its global licensing and partnering activities.…Read More
