Building the Virtual Lab – Global Licensing & Partnering at Merck

Felipe Monteiro, Assistant Professor of Strategy at INSEAD, and Thomas Klueter, Ph.D. Student in Management, and Rachel Pacheco

INSEAD Case Study, January 2014

Abstract: The case presents a situation in which Merck’s World Wide Licensing (WWL) division needs to make important organizational decisions to increase the speed, the breadth and the efficiency of its global licensing and partnering activities.

Pedagogical Objectives: Understand why and how firms are becoming more open to external knowledge, and the structural and behavioral challenges in organizing a global licensing/partnering function within a large multinational corporation.

Read the full article here.