How Do Various Ways of Collecting Feedback Affect Consumers’ Evaluations?

Funded Research Proposal

Companies use a variety of methods to collect consumer feedback: some ask for an overall rating only, while others also ask for ratings of specific attributes (e.g., cleanliness), and some include several pages of questions. Across two projects, we find that the way companies collect feedback affects consumer’s evaluations.Read More

How Does Performance Feedback Affect Boundary Spanning in Multinational Corporations? Insights from Technology Scouts

Published Research

As much as prior research has shed light on the boundary-spanning processes of global organizations and their (positive) impact on an MNC’s performance, whether, when and how past performance ultimately shapes an MNC’s boundary-spanning activities remains an open question in management research.Read More