Saikat Chaudhuri Archives - Mack Institute for Innovation Management

Nailing Product-Market Fit and Scalability to Make Better Decisions

Gaurav Dhillon discusses product-market fit

Gaurav Dhillon, Chairman and CEO of SnapLogic, says that nailing product-market fit comes down to great listening skills and “a tolerance for pain.”…Read More

From Legacy Newsrooms to Digital Media Startups, Lessons in Adaptability

Jim Brady, CEO & Founder of Spirited Media, shares his experiences and lessons from The Washington Post and the startup media landscape.…Read More

Doctor: Virtual Reality Training Leads to Big Performance Boost for Surgeons

Dr. Justin Barad, of Osso VR, explained how doctors can use the platform to learn and practice procedures amid the health care innovation boom.…Read More

How Chobani Incubator Chooses 8 Food Entrepreneurs Out of 600 Applicants

Director Zoe Feldman explained how the equity-free program has guided 37 companies to an enterprise value of around $250 million to $300 million.…Read More

Expanding the Menu of Growth Opportunities in the Food Industry

Sally Grimes of Tyson Foods discussed how the company innovates to reduce waste in the supply chain and offer consumers greater choice.…Read More

Reinventing Advertising in the Age of Influencers

Greg Isaacs of Branded Entertainment Network shared how his advertising company is using data analytics to revive the practice of product placement.…Read More

E-commerce Company Vroom Works to Disrupt the Used Car Market

CTO Mitch Berg talks about how the online marketplace for buying and selling used cars is tapping into a space long owned by mom-and-pop retailers.…Read More

BNY Mellon’s Pershing Sees Financial Literacy Program as Good for Its Bottom Line

Directors Michael Partnow and Andrea Madden reveal three ways the community engagement program is a smart strategic move for the 80-year-old financial services firm.…Read More

Why an Online Marketplace Initially Said ‘No’ to Fitbit

Jules Pieri, author of How We Make Stuff Now and CEO of The Grommet (a site that launched SodaStream, Bananagrams, and more) has advice for entrepreneurs on prototyping, branding, and selling.…Read More

This CEO Went From ‘Traditional’ Steel Industry to Leading B2B E-commerce

Vinaya Varma, of mjunction, talks about scaling up online marketplaces to serve diverse B2B customers, attracting millennials, and investing in new technology.…Read More

Wharton Technology & Innovation Conference 2019

Organized by Saikat Chaudhuri and Rahul Kapoor The Mack Institute for Innovation Management and the Wharton School’s Management department co-sponsor an annual two-day invitation-only academic event designed to encourage, cultivate, and profile management researchers studying technology-based industries and firms. Leading academics on technology and innovation present their findings to their

Why India’s Jet Airways Lost Its Wings

Mack Institute Executive Director Saikat Chaudhuri discusses the shutdown of India’s Jet Airways.…Read More

Companies Can Use Connected Strategies to Engage and Influence Customers

Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch offer a path to strengthening long-term buyer loyalty, from customer engagement to cost-effective delivery.…Read More

Navigating Digital Disruption: How to Thrive Through Innovation Management

Digital technologies today are swiftly disrupting the existing business models of firms. Incumbents must innovate even more quickly in order to survive the digital acceleration. New business models and rapidly changing customer behaviors demands new approaches to surviving the change. This workshop, facilitated by Professor Saikat Chaudhuri, will cover key

Saikat Chaudhuri