Converting Strategic Ambiguity to Competitive Advantage: How Philips Lighting Solved the Challenge of LED Technology Disruption

Published Research

George Day, Geoffrey T. Boisi Professor Emeritus, The Wharton School, Paul J. H. Schoemaker, Q2 Technologies LLC, and Govi Rao, Phase Change Solutions Strategy & Leadership, 2020 The case of Philips Lighting shows how management coped with the ambiguous but real threats and opportunities of a highly disruptive emerging technologyRead More

Alpha Assets: Building and Sustaining Competitive Advantage Through Innovation

Funded Research Proposal

This proposal is to fund a first study as part of a longer-term initiative to better understand the threat of disruption from technological innovation. Disruption as a term has come to be used so frequently that it has lost specific meaning. In the larger project, I aim to bring precision to the term and focus on two specific questions. Read More

Innovation Is the New Competition: Product Portfolio Choices with Product Life Cycles

Working Papers

The product life cycle, or time path of sales, of many high-tech goods and services is bell-shaped. I show that product life cycles endogenously arise in markets with rapid technological innovations, are heterogeneous across products, and are affected by the level of market competition.Read More