Converting Strategic Ambiguity to Competitive Advantage: How Philips Lighting Solved the Challenge of LED Technology Disruption

Published Research

George Day, Geoffrey T. Boisi Professor Emeritus, The Wharton School, Paul J. H. Schoemaker, Q2 Technologies LLC, and Govi Rao, Phase Change Solutions Strategy & Leadership, 2020 The case of Philips Lighting shows how management coped with the ambiguous but real threats and opportunities of a highly disruptive emerging technologyRead More