See Sooner, Act Faster: How Vigilant Leaders Navigate Digital Turbulence

Published Research

George Day, The Wharton School, and Paul Schoemaker, Senior Fellow, Mack Institute MIT Press, 2019 When turbulence is the new normal, an organization’s survival depends on vigilant leadership that can anticipate threats, spot opportunities, and act quickly when the time is right. In See Sooner, Act Faster, strategy experts GeorgeRead More

Grow Faster by Changing Your Innovation Narrative

Published Research

Managers have no shortage of advice on how to achieve organic sales growth through innovation. Prescriptions range from emulating the best practices of innovative companies like Amazon, Starbucks, and 3M to adopting popular concepts such as design thinking, lean startup principles, innovation boot camps, and co-creation with customers. Read More

Explaining Organic Growth Performance: Why Dynamic Capabilities Need Strategy Guidance

Published Research

Why are some firms consistently able to grow faster than their rivals in the same industry? We employ dynamic capabilities theory to show that organic growth leaders excel because they have innovation prowess. Read More

Designing Customer-Centric Organization Structures: Toward the Fluid Marketing Organization

Working Papers

Today’s marketing organizations face unprecedented turbulence and complexity. To anticipate and adapt to fast changing customer preferences and environments, executives seek to make their internal organizations nimble and agile by constantly developing, integrating, and reconfiguring new capabilities. Read More

Strategies for Success in the New Era of Connected Ecosystems

Our Fall Conference 2015 stressed the need to trade places with consumers in order to identify opportunities in a landscape where digital technologies have changed all the rules.Read More

Innovation Clinic: Assessing Innovation Opportunities

The risk of failure of an innovation – whether an embryonic concept or an advanced working prototype – can be contained with rigorous screening. This session will introduce proven tools for assessing and improving innovations, and crafting the plan for launching the innovation. Participants will get hands-on experience applying these tools to the case of a medical device start-up, and learn from best-practice applications

Fall Conference 2014: Connecting What’s Needed with What’s Possible: How Technology Is Changing the Face of Innovation

This conference explored the latest advances in understanding customer needs, developing solutions to these needs from the fast growing menu of technology possibilities. It also discussed connecting these needs to solutions both inside the organization and with external partners and assessing their value.

Five Lessons for Building Innovation Prowess

George Day

According to George Day, top businesses have a lot in common with top athletes. His research examines the qualities that separate “growth leaders” from “growth laggards” — in other words, the qualities that separate average or failing companies from those that achieve Olympic-level success.Read More