As Brands Embrace Artificial Intelligence, It’s The Human Touch That Will Drive Value

Justin Reilly discusses artificial intelligence at Verizon Fios

Justin Reilly (W’10), head of customer experience innovation for Verizon Fios, projects that 80% of value creation in artificial intelligence (AI) will be in business-to-business [B2B] applications, and the rest in consumer services.Read More

Building a Connected Strategy: From Customer Experience to Technology Platforms

Connected Strategy Conference

At the Mack Institute’s Fall Conference 2016, leaders from across industries discussed their companies’ pursuit of “connected strategy” defined by continuous customer engagement.Read More

The Future of Telecom in the Internet of Things Era

Digital technologies like Skype and WhatsApp are eroding traditional telecom revenue streams, and the Internet of Things promises even more uncertainty ahead. Martin Creaner, corporate strategy advisor for telecom giant Huawei, spoke at a recent Mack Institute conference about how his company is working to develop a new, more flexible business model.Read More

Strategies for Success in the New Era of Connected Ecosystems

Our Fall Conference 2015 stressed the need to trade places with consumers in order to identify opportunities in a landscape where digital technologies have changed all the rules.Read More

“All Effective Innovations are Derived from a Profound Understanding of the User”

The “experience engineering” approach to innovation encourages designers to think about the series of emotions a user needs to feel in order to buy a product. Elisa Jagerson, CEO of Speck Design, argues that managers need to adopt a similar approach when trying to establish a culture of innovation.Read More