Exploring the latest in digital health through case studies on innovation and connectivity in chronic disease management.…Read More
Connected Strategy in the Healthcare Industry
connected strategy
Harvard Business Review: Designing a Seamless Digital Experience for Customers
Christian Terwiesch and Nicolaj Siggelkow have published a new article in Harvard Business Review discussing the biggest myths and pitfalls facing innovative firms today.…Read More
Connected Strategy for Asian Wealth Management
Leverage the power of connectivity to deliver superior, personalized wealth management experiences at scale.…Read More
Samsung NEXT on Connectivity Within the ‘Experience Economy’
Brandon Hoffman (WG’15) discusses the role Samsung NEXT plays in transforming the customer experience that Samsung delivers.…Read More
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More
For the Win: Using Connected Strategies to Gain a Competitive Advantage
Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch talk about their new book with Knowledge@Wharton.…Read More
‘Connected Strategy’ Shows How Companies Can Create Lasting Customer Relationships
Read an excerpt of Connected Strategy, the new book that shows how companies can design high-quality customer experiences while improving operational efficiency at the same time.…Read More