Brandon Hoffman (WG’15) discusses the role Samsung NEXT plays in transforming the customer experience that Samsung delivers.…Read More
Samsung NEXT on Connectivity Within the ‘Experience Economy’
connected strategy
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More
For the Win: Using Connected Strategies to Gain a Competitive Advantage
Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch talk about their new book with Knowledge@Wharton.…Read More
‘Connected Strategy’ Shows How Companies Can Create Lasting Customer Relationships
Read an excerpt of Connected Strategy, the new book that shows how companies can design high-quality customer experiences while improving operational efficiency at the same time.…Read More