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connected strategy

Samsung NEXT on Connectivity Within the ‘Experience Economy’

Brandon Hoffman, Samsung NEXT

Brandon Hoffman (WG’15) discusses the role Samsung NEXT plays in transforming the customer experience that Samsung delivers.…Read More

October 3, 2019   |   host: Nicolaj Siggelkow, Mack Institute News, Mastering Innovation, Podcasts, Wharton grad connected strategy, consumer behavior, experience attributes

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

Connected Strategy book

The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More

July 19, 2019   |   Mack Institute News, Spring and Fall Conferences Christian Terwiesch, connected strategy, customer analytics, data analysis, Nicolaj Siggelkow, supply chains

For the Win: Using Connected Strategies to Gain a Competitive Advantage

Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch talk about their new book with Knowledge@Wharton.…Read More

May 28, 2019   |   Mack Institute News, Podcasts, Video Christian Terwiesch, connected strategy, Nicolaj Siggelkow

‘Connected Strategy’ Shows How Companies Can Create Lasting Customer Relationships

Read an excerpt of Connected Strategy, the new book that shows how companies can design high-quality customer experiences while improving operational efficiency at the same time.…Read More

April 23, 2019   |   Mack Institute News, Mack Institute Research, Podcasts, Published Research Christian Terwiesch, connected strategy, connectivity, Nicolaj Siggelkow, strategy
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