
Brandon Hoffman (WG’15) discusses the role Samsung NEXT plays in transforming the customer experience that Samsung delivers.…Read More
Brandon Hoffman (WG’15) discusses the role Samsung NEXT plays in transforming the customer experience that Samsung delivers.…Read More
The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More
Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch talk about their new book with Knowledge@Wharton.…Read More
Read an excerpt of Connected Strategy, the new book that shows how companies can design high-quality customer experiences while improving operational efficiency at the same time.…Read More