data analysis Archives - Mack Institute for Innovation Management

Innovation Pathways: Becoming an Effective Change Agent

Through Mack Institute’s Collaborative Innovation Program, Army officer Bethany Dumas WG’21 gained “eye-opening” insights into private sector innovation.…Read More

Innovation Pathways: Tapping Into the Power of Data Analytics

Matt Gates WG’21 talks about the power of data analytics and working in teams with a diversity of backgrounds and skill sets.…Read More

Innovation Pathways: Financial Services Takeaways Transfer to Healthcare

Social policy graduate student Linya Liu explains why she aimed to outperform delivery expectations during Mack Institute’s Collaborative Innovation Program.…Read More

Estimating the Impact of Consumer Privacy Regulations

This study aims to measure the impact of General Data Protection Regulations on firms and consumers. Specifically, we plan to document GDPR’s impact on consumers search and discovery of products, and firm’s ability to reach out and sell to a broad set of consumers.…Read More

Innovation Pathways: An Engineering Student Finds a New Career Direction

Engineering graduate student Rahul Sharma explains why the Mack Institute’s Collaborative Innovation Program was a “critical step” in his studies at Penn.…Read More

Using Smartphones to Make Roads More, not Less, Safe

Zendrive CEO Jonathan Matus shares how smartphones can make us better drivers and how other stakeholders benefit from Zendrive’s platform.…Read More

Data Analytics, Innovation, and Firm Productivity

This study focuses on how data analytics talent in firms can have an effect on firms’ return on their technology investment. Especially with the rise of social media, cloud computing, as well as many other technologies that can capture detailed digital trace about various human interactions, we hope to understand how some firms can capture the value of the data and gain competitive advantage while some could not.…Read More

Data Analytics Supports Decentralized Innovation

Data-analytics technology can accelerate the innovation process by enabling existing knowledge to be identified, accessed, combined, and deployed to address new problem domains.…Read More

Notes of Data Analytics and Overtones of Customer Engagement

Winc co-founders Brian Smith and Geoff McFarlane shared how they’re using data to anticipate customer desires and get ahead of the next big trend in wine.…Read More

Nailing Product-Market Fit and Scalability to Make Better Decisions

Gaurav Dhillon discusses product-market fit

Gaurav Dhillon, Chairman and CEO of SnapLogic, says that nailing product-market fit comes down to great listening skills and “a tolerance for pain.”…Read More

How Spotify’s Data Shapes Strategy for Connecting Brands and ‘Savvy Consumers’

Khartoon Weiss, Spotify’s global head of verticals, shares how user behavior on the streaming platform informs the way brand partners target listeners.…Read More

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More

Exploring Power and Innovation in Multi-party Alliances

This research project seeks to explore how differences within the members of a multi-party alliance (MPA) – specifically differences in power – impact innovative outcomes of the alliance using a unique dataset of over 345,000 pages of project documents covering approximately 3000 MPAs.…Read More

data analysis