Winc co-founders Brian Smith and Geoff McFarlane shared how they’re using data to anticipate customer desires and get ahead of the next big trend in wine.…Read More
Notes of Data Analytics and Overtones of Customer Engagement
data analysis
Nailing Product-Market Fit and Scalability to Make Better Decisions
Gaurav Dhillon, Chairman and CEO of SnapLogic, says that nailing product-market fit comes down to great listening skills and “a tolerance for pain.”…Read More
How Spotify’s Data Shapes Strategy for Connecting Brands and ‘Savvy Consumers’
Khartoon Weiss, Spotify’s global head of verticals, shares how user behavior on the streaming platform informs the way brand partners target listeners.…Read More
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More
Data Analytics Supports Decentralized Innovation
Data-analytics technology can accelerate the innovation process by enabling existing knowledge to be identified, accessed, combined, and deployed to address new problem domains.…Read More
Exploring Power and Innovation in Multi-party Alliances
This research project seeks to explore how differences within the members of a multi-party alliance (MPA) – specifically differences in power – impact innovative outcomes of the alliance using a unique dataset of over 345,000 pages of project documents covering approximately 3000 MPAs.…Read More
The Added Value of Analytics and Impact of Exposure to Business Benchmarks
What is the impact of deploying an analytics solution on firm output? How is this impact generated by the firm? We use data from over 1,000 firms to estimate the causal impact of analytics and benchmarking on firm performance.…Read More
Estimating the Impact of Consumer Privacy Regulations
This study aims to measure the impact of General Data Protection Regulations on firms and consumers. Specifically, we plan to document GDPR’s impact on consumers search and discovery of products, and firm’s ability to reach out and sell to a broad set of consumers.…Read More
Using Data to Achieve A Powerful Brand
Allen Adamson, author of “Shift Ahead,” shares how to create a powerful brand to stay relevant to consumers whose attention is continually divided.…Read More
In Health Care, Connecting the Data Sends Quality Up and Costs Down
Sheila Talton, President & CEO of Gray Matter Analytics, explains how to address inefficiencies that drive up costs in the U.S. healthcare system.…Read More
When an Innovation Ecosystem Makes Partners out of Competitors
Bob Muglia, CEO of cloud data services firm Snowflake Computing, discusses why wise companies know better than to go it alone.…Read More
How J&J Uses Consumer Data to Enhance the Customer Experience
Robert Boland (WG’13) explains how J&J applies external and internal data to build lasting connections with patients.…Read More
Social Is the New Financial: How Startup Social Media Activity Influences Funding Outcomes
In this project, we explore the impact of startup firms’ social media activities on their entrepreneurial financing performance. Social media can mitigate information problems in entrepreneurial financing in two ways.…Read More
Big Data, Information Technology, and Firm Performance
This study focuses on how data analytics talent in firms can have an effect on firms’ return on their technology investment. Especially with the rise of social media, cloud computing, as well as many other technologies that can capture detailed digital trace about various human interactions, we hope to understand how some firms can capture the value of the data and gain competitive advantage while some could not.…Read More
How Personalization Helps Brands Win Market Share
More than ever before, companies have at their disposal immense streams of customer data. Professor Kartik Hosanagar highlights how companies can make use of this data to attract customers online.…Read More
The (Pro) Consumer Genome: The Rise of Customer Agents in the Personal Data Market
Commerce – the activities related to the buying and selling of goods and services — relies on an effective exchange of personal data. In its simplest form, the seller solicits personal information from the buyer (what she likes, what she doesn’t, what she’s looking to spend) and the buyer responds with data that either helps or hurts the chances of transacting a deal. If the information swap is successful, a sale may result. And so the sharing of data greases the wheels of trade.…Read More