To Diversify or Not? Multi-Platform Social Media Strategy and E-Commerce Performance

Funded Research Proposal

Xiaoning (Gavin) Wang, PhD Candidate, Lynn Wu, Operations, Information and Decisions, and Serguei Netessine, Operations, Information and Decisions, The Wharton School Abstract: As the number of social platforms has grown dramatically in the past two decades, companies face an increasing number of options to choose among for their social media resourceRead More

Artificial Intelligence, Lean Method and Startup Product Innovation

Funded Research Proposal

As startups are at the forefront of adopting AI tools, it is important to understand whether AI can amplify the effects of lean methods in helping startups to be even more responsive to market conditions that before. And if so, to what extent and under what conditions AI can complement lean method in developing products.Read More

Data Analytics, Innovation, and Firm Productivity

Published Research

This study focuses on how data analytics talent in firms can have an effect on firms’ return on their technology investment. Especially with the rise of social media, cloud computing, as well as many other technologies that can capture detailed digital trace about various human interactions, we hope to understand how some firms can capture the value of the data and gain competitive advantage while some could not.Read More

Artificial Intelligence and Drug Innovation: A Large Scale Examination of the Pharmaceutical Industry

Working Papers

Artificial Intelligence (AI) is playing an increasingly important role in the global economy and has transformed many business practices. As AI has advanced beyond the conventionally narrow domains, it is starting to exhibit characteristics of “general purpose technologies (GPT)” that are expected to change the nature of more business innovations and reduce their associated financial costs and time.Read More

Data Analytics Supports Decentralized Innovation

Published Research

Data-analytics technology can accelerate the innovation process by enabling existing knowledge to be identified, accessed, combined, and deployed to address new problem domains.Read More

The Employment Consequences of Robots: Firm-Level Evidence

Working Papers

As a new general-purpose technology, robots have the potential to radically transform industries and affect employment. Preliminary empirical studies using industry and geographic region-level data have shown that robots differ from prior general-purpose technologies and predict substantial negative effects on employment.Read More

For Startups, Adaptability and Mentor Network Diversity can be Pivotal: Evidence from a Randomized Experiment on a MOOC Platform

Published Research

Entrepreneurs leading digital ventures are often advised to be adaptable. However, research on how to pursue adaptable strategies and whether such strategies improve short- or long-term digital venture outcomes is sparse.Read More

Information Technology, Organizational Delayering, and Firm Productivity: Evidence from Canadian Microdata

Working Papers

This proposal explores how information technology and innovation in digitization affect organizational structure. Similar to earlier wave of IT adoption that substituted certain routine tasks, we plan to use the Workplace and Employee Survey from Canada to show that this new wave digitization and IT investments can induce a structural change in organizational hierarchies that differ from prior technologies. Read More