Mack’s Christian Terwiesch and Karl Ulrich in the Wall Street Journal: “M.B.A. Students vs. ChatGPT”

Mack Institute co-director Christian Terwiesch and core team member Karl Ulrich have published an article in the Wall Street Journal detailing their research on on ChatGPT and idea generation. Based on a recent working paper, the article details their recent research, which compared business ideas generated by ChatGPT with ideasRead More

Can Patients Differentiate Between Chatbots and Physicians? Using Conversational AI to Facilitate Provider to Patient Messaging

Funded Research Proposal

Hummy Song, Operations, Information and Decisions┬áThe Wharton School; Christian Terwiesch, Operations, Information and Decisions, The Wharton School; Hessam Bavafa, Wisconsin School of Business; David Asch, Health Care Management, The Wharton School; Xufei Liu, PhD in Operations, Information and Decisions, The Wharton School Abstract: Since ChatGPT was introduced, it has passedRead More

Does ChatGPT Affect International Trade? Evidence from E-Commerce Vendors

Funded Research Proposal

In this study, we plan to examine the business impact of ChatGPT adoption on e-commerce vendors. Our research goal is twofold. First, we examine whether ChatGPT can improve sales performance of e-commerce vendors. Second and more importantly, we study who will benefit more from adopting ChatGPT. Read More

New Working Paper Finds ChatGPT A Better Innovation “Ideator” Than MBA Students

Earlier this year, Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, made headlines with his white paper showing that ChatGPT could easily pass a typical Wharton MBA exam. Now he and co-authors Karan Girotra, Lennart Meincke, and Karl T. Ulrich have released a new workingRead More

WATCH: ChatGPT for Work, Training and Education

Will ChatGPT take my job? Does the rise of AI mean should I change my college major? We gathered together three of Wharton and Penn’s leading experts on artificial intelligence to discuss how LLMs like ChatGPT will impact the workplace and education in the future. Watch the full video above.Read More