Mack Institute Research Assistant Lennart Meincke, Wharton Professor Ethan Mollick and Mack Institute Co-Director and Wharton Professor Christian Terwiesch have published the next in Terwiesch’s series of working papers on ChatGPT. The new paper evaluates how LLMs can be used for idea generation and explores methods to increase the novelty,…Read More
Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, continues his exploration of Generative AI with a new paper entitled “Can AI Provide Ethical Advice?” Co-authored with Lennart Meincke, the paper details an experiment that pits advice from the New York Times famous “The Ethicist” column…Read More
The Mack Institute and AI at Wharton are pleased to announce our joint Fall 2023 conference, Driving Innovation with Generative AI: Strategies and Execution. Inspired by the explosive interest in generative AI platforms like ChatGPT and Bard, this event will bring together representatives from academia and industry to discuss this…Read More
Mack Institute co-director Christian Terwiesch and core team member Karl Ulrich have published an article in the Wall Street Journal detailing their research on on ChatGPT and idea generation. Based on a recent working paper, the article details their recent research, which compared business ideas generated by ChatGPT with ideas…Read More
Hummy Song, Operations, Information and Decisions The Wharton School; Christian Terwiesch, Operations, Information and Decisions, The Wharton School; Hessam Bavafa, Wisconsin School of Business; David Asch, Health Care Management, The Wharton School; Xufei Liu, PhD in Operations, Information and Decisions, The Wharton School Abstract: Since ChatGPT was introduced, it has passed…Read More
In this study, we plan to examine the business impact of ChatGPT adoption on e-commerce vendors. Our research goal is twofold. First, we examine whether ChatGPT can improve sales performance of e-commerce vendors. Second and more importantly, we study who will benefit more from adopting ChatGPT. …Read More
Earlier this year, Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, made headlines with his white paper showing that ChatGPT could easily pass a typical Wharton MBA exam. Now he and co-authors Karan Girotra, Lennart Meincke, and Karl T. Ulrich have released a new working…Read More
Will ChatGPT take my job? Does the rise of AI mean should I change my college major? We gathered together three of Wharton and Penn’s leading experts on artificial intelligence to discuss how LLMs like ChatGPT will impact the workplace and education in the future. Watch the full video above.…Read More
