Consumer Preferences and Firm Technology Choice

Published Research

Advances in technology change the way consumers search and shop for products. Emerging is the trend of home-shopping devices such as Amazon’s Alexa and Google Home, which allow consumers to search or order products. We investigate how consumer brand and technology preferences may interact with the functionalities of technology-enabled shopping (TES) devices to determine the channel structure and market competition.Read More

Announcing Our Fall ‘23 Conference, Driving Innovation with Generative AI

The Mack Institute and AI at Wharton are pleased to announce our joint Fall 2023 conference, Driving Innovation with Generative AI: Strategies and Execution. Inspired by the explosive interest in generative AI platforms like ChatGPT and Bard, this event will bring together representatives from academia and industry to discuss thisRead More

AI Decision Aids and Metacognition

Funded Research Proposal

The proposed research focuses on how people use and perceive innovative decision aids, for example, AI tools like ChatGPT. Individuals and organizations are increasingly outsourcing part of their labor or decision-making process to these tools. The proposed research aims to investigate the perception around using AI decision aids, both in terms of its impact on individuals’ metacognitive assessments and observers’ social judgments. Read More

WATCH: ChatGPT for Work, Training and Education

Will ChatGPT take my job? Does the rise of AI mean should I change my college major? We gathered together three of Wharton and Penn’s leading experts on artificial intelligence to discuss how LLMs like ChatGPT will impact the workplace and education in the future. Watch the full video above.Read More

Would Chat GPT Get a Wharton MBA? New White Paper By Christian Terwiesch

GPT, the artificial intelligence chatbot from OpenAI, went viral soon after its launch, drawing attention to and raising questions about the future of generative AI. But is it smart enough to pass a final exam in a typical Wharton MBA course? Mack Institute Co-Director Christian Terwiesch published his findings inRead More

Artificial Intelligence, Lean Method and Startup Product Innovation

Funded Research Proposal

As startups are at the forefront of adopting AI tools, it is important to understand whether AI can amplify the effects of lean methods in helping startups to be even more responsive to market conditions that before. And if so, to what extent and under what conditions AI can complement lean method in developing products.Read More

Understanding the Network of Websites: How Can We Improve Digital Privacy?

Funded Research Proposal

The first study aims to investigate the online data network, in which personal information flows between websites, in order to analyze which privacy policy interventions would be most effective. The second study focuses on individual household’s internet browsing behavior and analyzes vulnerability of different socioeconomic groups to privacy violating data collection activities.Read More

Digital Redlining and the Distributional Effects of AI-enabled Promotional Targeting

Funded Research Proposal

In recent years, firms have started to incorporate new techniques from artificial intelligence into their decision making processes. However, these techniques come with a novel set of reputational and legal risks relating to algorithmic bias and digital discrimination. Read More

Artificial Intelligence and Drug Innovation: A Large Scale Examination of the Pharmaceutical Industry

Working Papers

Artificial Intelligence (AI) is playing an increasingly important role in the global economy and has transformed many business practices. As AI has advanced beyond the conventionally narrow domains, it is starting to exhibit characteristics of “general purpose technologies (GPT)” that are expected to change the nature of more business innovations and reduce their associated financial costs and time.Read More

The Employment Consequences of Robots: Firm-Level Evidence

Working Papers

As a new general-purpose technology, robots have the potential to radically transform industries and affect employment. Preliminary empirical studies using industry and geographic region-level data have shown that robots differ from prior general-purpose technologies and predict substantial negative effects on employment.Read More