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Artificial intelligence expert Angela Zutavern explores machine learning’s potential to enhance innovation efforts by complementing our uniquely human powers of creativity.…Read More
A well-known maxim in management is that “your people are your greatest asset”. Recruitment strategies in particular have been linked to firms’ innovative capacity, emphasizing the importance of maintaining competitive advantages in HR as a key goal of effective innovation management. …Read More
Innovation is a crucial component for growth and competitiveness, yet, there is a gap in our understanding on what drives innovation and what are the characteristics and strategies of companies that successfully innovate. The research objective is to determine what are the best predictors for successful innovation. …Read More
One of the most important trends in business in recent years has been the growth of Big Data and predictive analytics. The trend started with traditional analytics and the emergence of decision support systems. With advances in machine learning (ML), systems can now take in large amounts of data, learn how human decision-makers have made decisions in the past, and make decisions autonomously (achieving human-level or superhuman performance in many activities). …Read More
We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms.…Read More
Can machine learning techniques be used to predict high-impact, general technologies? We find that an ensemble of deep learning models that analyze both the text of patents as well as their bibliometric information can ex-ante identify such patents, accurately identifying 80 of the top 100 high generality patents in the hold-out sample. …Read More
Justin Reilly (W’10), head of customer experience innovation for Verizon Fios, projects that 80% of value creation in artificial intelligence (AI) will be in business-to-business [B2B] applications, and the rest in consumer services.…Read More
