Network Overlap and Content Sharing on Social Media Platforms

Working Papers

We study the impact of network overlap — the overlap in network connections between two users — on content sharing in directed social media platforms. We propose a hazards model that flexibly captures the impact of three different measures of network overlap (i.e., common followees, common followers and common mutual followers) on content sharing.Read More

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Working Papers

We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms.Read More

Social Is the New Financial: How Startup Social Media Activity Influences Funding Outcomes

Working Papers

In this project, we explore the impact of startup firms’ social media activities on their entrepreneurial financing performance. Social media can mitigate information problems in entrepreneurial financing in two ways.Read More

Big Data, Information Technology, and Firm Performance

Working Papers

This study focuses on how data analytics talent in firms can have an effect on firms’ return on their technology investment. Especially with the rise of social media, cloud computing, as well as many other technologies that can capture detailed digital trace about various human interactions, we hope to understand how some firms can capture the value of the data and gain competitive advantage while some could not.Read More

Women, Rails and Telegraphs: Information Spillovers and Collective Action

Funded Research Proposal

Social networks and media enable information diffusion in societies — and are thus at the core of collective decision making and action. The recent rise of many events which are critical for the political and corporate stakeholders, such as the Arab Spring and Occupy Wall Street, require information essential to individuals’ participation to spread among heterogeneous populations and over wide geographies.Read More