Gina Bianchini, CEO and Founder of Mighty Networks, discusses how her company aims to offer an alternative to the social media giants by creating localized, niche networks that create strong relationships between communities and local businesses.…Read More
Most digital communication platforms store content and allow users to see it multiple times. Despite the benefits that recording content holds for both users and companies, many applications delete it after it was seen by the receiver (i.e., ephemeral communication channels). …Read More
We study the impact of network overlap — the overlap in network connections between two users — on content sharing in directed social media platforms. We propose a hazards model that flexibly captures the impact of three different measures of network overlap (i.e., common followees, common followers and common mutual followers) on content sharing.…Read More
We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms.…Read More
In this project, we explore the impact of startup firms’ social media activities on their entrepreneurial financing performance. Social media can mitigate information problems in entrepreneurial financing in two ways.…Read More
This study focuses on how data analytics talent in firms can have an effect on firms’ return on their technology investment. Especially with the rise of social media, cloud computing, as well as many other technologies that can capture detailed digital trace about various human interactions, we hope to understand how some firms can capture the value of the data and gain competitive advantage while some could not.…Read More
More than ever before, companies have at their disposal immense streams of customer data. Professor Kartik Hosanagar highlights how companies can make use of this data to attract customers online.…Read More
Social networks and media enable information diffusion in societies — and are thus at the core of collective decision making and action. The recent rise of many events which are critical for the political and corporate stakeholders, such as the Arab Spring and Occupy Wall Street, require information essential to individuals’ participation to spread among heterogeneous populations and over wide geographies.…Read More
The past few years have witnessed an explosive growth in the popularity of social media websites. An attractive feature of social media websites is the rich social connections, making them an ideal place to generate word-of-mouth at low cost.…Read More
The nature, speed and process of innovation are undergoing radical change in recent years due to radical technology innovations that have transformed how people communicate and collaborate. The two key innovations in recent years are mobile technology and social networking.…Read More
