To Diversify or Not? Multi-Platform Social Media Strategy and E-Commerce Performance

Funded Research Proposal

Xiaoning (Gavin) Wang, PhD Candidate, Lynn Wu, Operations, Information and Decisions, and Serguei Netessine, Operations, Information and Decisions, The Wharton School Abstract:¬†As the number of social platforms has grown dramatically in the past two decades, companies face an increasing number of options to choose among for their social media resourceRead More