The Effects of Message Ephemerality on Communicators

Funded Research Proposal

Most digital communication platforms store content and allow users to see it multiple times. Despite the benefits that recording content holds for both users and companies, many applications delete it after it was seen by the receiver (i.e., ephemeral communication channels). Read More

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Published Research

We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms.Read More

Evolving Communication Patterns In Response to an Acquisition Event

Published Research

This study combines qualitative and quantitative methods, with particular emphasis on network data of worker behavior, to analyze changes in worker communication patterns during the first three years of a post-acquisition integration. The findings suggest that new communication routines develop slowly and are not entirely enduring even when a transformative event, such as an acquisition, occurs.Read More