Does the adoption of data analytics impact retailers’ performance, and if so, how? Exploiting the staggered adoption of a retail analytics service by more than 1,000 e-commerce websites, we find an average increase of 8-29% in monthly revenues post adoption. …Read More
Identifying whether newspaper editors focus on what is newsworthy or what is trendy when choosing stories is important for the design of media regulation. This column shows how the popularity of an article, reflected by online clicks, influences the coverage of the story.…Read More
Seven pitfalls that companies need to steer clear of to effectively leverage this novel technology, and a framework to help gauge readiness for adoption.…Read More
The smart traffic light is one of the major disruptions for smart cities. We will study the effect of the smart traffic lights on road traffic, congestion, and the network effect for these installations. …Read More
In today’s connected world, individuals are no longer mere consumers of goods, information and services, but public producers of often valuable data. In fact, personal data is becoming such a core input that The Economist called it “the world’s most valuable resource” ahead of oil.…Read More
The idea that source code for computer software be accessible to anyone has gained increasing popularity among software developers, fueling the rapid growth of the open source software (OSS) movement. Platforms for OSS development currently host incredibly valuable projects like the Linux kernel, TensorFlow and various blockchain software projects.…Read More
This research project seeks to explore how differences within the members of a multi-party alliance (MPA) – specifically differences in power – impact innovative outcomes of the alliance using a unique dataset of over 345,000 pages of project documents covering approximately 3000 MPAs.…Read More
One of the most important trends in business in recent years has been the growth of Big Data and predictive analytics. The trend started with traditional analytics and the emergence of decision support systems. With advances in machine learning (ML), systems can now take in large amounts of data, learn how human decision-makers have made decisions in the past, and make decisions autonomously (achieving human-level or superhuman performance in many activities). …Read More
Sheila Talton, President & CEO of Gray Matter Analytics, explains how to address inefficiencies that drive up costs in the U.S. healthcare system.…Read More
We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms.…Read More
Businesses must develop a sustainable competitive edge in order to succeed in the long run. One way to achieve this is by leveraging technology-enabled insights with a sophisticated understanding of decision making, judgment, and reasoning to make smarter decisions in the face of uncertainty.…Read More
Companies hoping to capture economic value from the Internet of Things phenomenon should look for ways to transition to a service-based business model, according to Sokwoo Rhee of the U.S. Department of Commerce.…Read More
As the Internet penetrates more and more aspects of day-to-day life, a company’s regulatory strategy has an increasingly significant impact on its innovation outcomes.…Read More
Scott Snyder, a Mack Center Senior Fellow, explores why mobile customers’ expectations can only be met if companies use advanced analytics, in the article Mobility and Big Data: Why They Need Each Other to Thrive for Xconomy.com. Snyder’s thoughts integrate with the insights presented by other Mack Center Senior Fellows…Read More
