One of the most important trends in business in recent years has been the growth of Big Data and predictive analytics. The trend started with traditional analytics and the emergence of decision support systems. With advances in machine learning (ML), systems can now take in large amounts of data, learn how human decision-makers have made decisions in the past, and make decisions autonomously (achieving human-level or superhuman performance in many activities). …Read More
Sheila Talton, President & CEO of Gray Matter Analytics, explains how to address inefficiencies that drive up costs in the U.S. healthcare system.…Read More
We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms.…Read More
Businesses must develop a sustainable competitive edge in order to succeed in the long run. One way to achieve this is by leveraging technology-enabled insights with a sophisticated understanding of decision making, judgment, and reasoning to make smarter decisions in the face of uncertainty.…Read More
Do clicks received by online news stories, independent of story quality, influence the way newspaper editors allocate journalistic resources to them, and if so, how?…Read More
MIDAs is organizing an industry-academia panel on big data and innovation. The discussion will be analyzing the main recent trends in the domain of big data – including business analytics, data science, machine learning, and artificial intelligence – and their impact on firms’ innovation activities. Our panel will consist of
Companies hoping to capture economic value from the Internet of Things phenomenon should look for ways to transition to a service-based business model, according to Sokwoo Rhee of the U.S. Department of Commerce.…Read More
As the Internet penetrates more and more aspects of day-to-day life, a company’s regulatory strategy has an increasingly significant impact on its innovation outcomes.…Read More
Scott Snyder, a Mack Center Senior Fellow, explores why mobile customers’ expectations can only be met if companies use advanced analytics, in the article Mobility and Big Data: Why They Need Each Other to Thrive for Xconomy.com.
At the Mack Center’s December 13th workshop, ‘Leveraging the Use of “Big Data” for Innovation, Discovery, and Decision-Making,’ over fifty industry leaders listened to expert presentations by Bill Franks and Elea McDonnell Feit on the challenges of large scale data analytics, and by Jacomo Corbo, Nicholas Marko, and Brian Wells…Read More
