web traffic Archives - Mack Institute for Innovation Management

Clicks Bias in Editorial Decisions: How Does Popularity Shape Online News Coverage?

Do clicks received by online news stories, independent of story quality, influence the way newspaper editors allocate journalistic resources to them, and if so, how?…Read More

How Much Is Web Traffic Changing the News You Read?

If you’ve ever thought that the quest for more clicks is affecting the sorts of articles that get published in the media, Wharton marketing professor Pinar Yildirim wants you to know that you’re right. But it’s not quite the overarching impact that you might expect. …Read More