Is Media Coverage Beneficial for Startups?

Funded Research Proposal

Is media coverage beneficial for startup to obtain funding from VCs? What factors would affect startups to strategically transmit information through media? We would like to study the role of communication through mass media outlets, like newspapers, in the setting of venture capital and entrepreneurial firms. Read More

How Much Is Web Traffic Changing the News You Read?

If you’ve ever thought that the quest for more clicks is affecting the sorts of articles that get published in the media, Wharton marketing professor Pinar Yildirim wants you to know that you’re right. But it’s not quite the overarching impact that you might expect. Read More