We aim to test if investment in branding – specifically investment in advertising – improves a firms’ outcomes in the labor markets. A…Read More
Returns to Brand Building via Advertising
Pinar Yildirim
Hate Content on Social Media and Artificial Intelligence
Social media platforms now start largely relying on artificial intelligence (AI) technologies to automatically detect and remove UGC believed to be harmful.…Read More
Consumer Preferences and Firm Technology Choice
Advances in intelligent technologies change the way consumers search and shop for products. Emerging is the trend of home-shopping devices such as Amazon’s Alexa and Google Home, which allow consumers to search or order products using voice commands.…Read More
The Short-run Effects of GDPR on Consumer Engagement and Search
In today’s connected world, individuals are no longer mere consumers of goods, information and services, but public producers of often valuable data. In fact, personal data is becoming such a core input that The Economist called it “the world’s most valuable resource” ahead of oil.…Read More
Impact of Automation and Globalization on Extreme Political Preferences
In this proposal, we argue that support of populism can be explained by the interaction between individual economic and social experiences and aggregate economic shocks. We test empirically if personal experiences, information environment, and their interaction with aggregate economic shocks shape people’s political decisions. …Read More
Estimating the Impact of Consumer Privacy Regulations
This study aims to measure the impact of General Data Protection Regulations on firms and consumers. Specifically, we plan to document GDPR’s impact on consumers search and discovery of products, and firm’s ability to reach out and sell to a broad set of consumers.…Read More
Man vs. the Machine: How Automation can Reduce Team Productivity
In this study we are concerned with the rational reasons for why in human-machine systems, the productivity of the man can be lower compared to the productivity of the man in the human-human systems. We explain the observation by the distortion of incentives which is required to motivate the remaining men in workplace. …Read More
Optimal Network Design for Inducing Effort
Many companies create and manage communities where consumers observe and exchange information about the effort expended by other consumers. Such communities are especially popular in the areas of fitness, education, dieting, and financial savings. …Read More
Women, Rails and Telegraphs: An Empirical Study of Information Diffusion and Collective Action
How do social interactions shape collective action, and how are they mediated by the availability of networked information technologies? To answer these questions, we study the Temperance Crusade, one of the earliest instances of organized political mobilization by women in the U.S. …Read More
Clicks Bias in Editorial Decisions: How Does Popularity Shape Online News Coverage?
Do clicks received by online news stories, independent of story quality, influence the way newspaper editors allocate journalistic resources to them, and if so, how?…Read More
How Much Is Web Traffic Changing the News You Read?
If you’ve ever thought that the quest for more clicks is affecting the sorts of articles that get published in the media, Wharton marketing professor Pinar Yildirim wants you to know that you’re right. But it’s not quite the overarching impact that you might expect. …Read More
Crowdsourcing the Results You Want
In crowdsourcing contests, choices about contest structure affect both number and quality of entries. Funded Researcher Pinar Yildrim shares knowledge about how firms can get their ideal results by manipulating contest structure.…Read More