
We aim to test if investment in branding – specifically investment in advertising – improves a firms’ outcomes in the labor markets. A…Read More
We aim to test if investment in branding – specifically investment in advertising – improves a firms’ outcomes in the labor markets. A…Read More
Social media platforms now start largely relying on artificial intelligence (AI) technologies to automatically detect and remove UGC believed to be harmful.…Read More
Advances in intelligent technologies change the way consumers search and shop for products. Emerging is the trend of home-shopping devices such as Amazon’s Alexa and Google Home, which allow consumers to search or order products using voice commands.…Read More
In today’s connected world, individuals are no longer mere consumers of goods, information and services, but public producers of often valuable data. In fact, personal data is becoming such a core input that The Economist called it “the world’s most valuable resource” ahead of oil.…Read More
In this proposal, we argue that support of populism can be explained by the interaction between individual economic and social experiences and aggregate economic shocks. We test empirically if personal experiences, information environment, and their interaction with aggregate economic shocks shape people’s political decisions. …Read More
This study aims to measure the impact of General Data Protection Regulations on firms and consumers. Specifically, we plan to document GDPR’s impact on consumers search and discovery of products, and firm’s ability to reach out and sell to a broad set of consumers.…Read More
In this study we are concerned with the rational reasons for why in human-machine systems, the productivity of the man can be lower compared to the productivity of the man in the human-human systems. We explain the observation by the distortion of incentives which is required to motivate the remaining men in workplace. …Read More
Many companies create and manage communities where consumers observe and exchange information about the effort expended by other consumers. Such communities are especially popular in the areas of fitness, education, dieting, and financial savings. …Read More
How do social interactions shape collective action, and how are they mediated by the availability of networked information technologies? To answer these questions, we study the Temperance Crusade, one of the earliest instances of organized political mobilization by women in the U.S. …Read More
Do clicks received by online news stories, independent of story quality, influence the way newspaper editors allocate journalistic resources to them, and if so, how?…Read More
If you’ve ever thought that the quest for more clicks is affecting the sorts of articles that get published in the media, Wharton marketing professor Pinar Yildirim wants you to know that you’re right. But it’s not quite the overarching impact that you might expect. …Read More
In crowdsourcing contests, choices about contest structure affect both number and quality of entries. Funded Researcher Pinar Yildrim shares knowledge about how firms can get their ideal results by manipulating contest structure.…Read More
In this study, we examine the impact of financial incentives on participation and quality of submitted ideas in crowd-sourced innovation contests. We compare three commonly used contest designs that vary with respect to the number of winners and how the total reward is distributed.…Read More