Examining Effects of Company Pages on Job Ad Effectiveness

Funded Research Proposal

In this study, we aim to quantify the impact of information provision on jobseeker attention and applications. We explore how firms may improve job ad effectiveness through obtaining and maintaining a “company page” on an online job search platform. We study the implications of these firm actions on job ad performance and for jobseekers’ search. We also explore if information provision yields heterogeneous effects across firms of different sizes.Read More

Effects of Privacy Policy in the Online Advertising Industry

Funded Research Proposal

This study is aimed at evaluating the impact of third party cookie elimination on brands and consumers. Our proposed study aims to examine and answer the following questions: What are the effects of the third-party cookie policy ban on consumers and brandsRead More