Embodied AI—including robotics and intelligent physical systems—is transforming how organizations innovate and compete. This initiative advances research and industry engagement to help firms integrate these technologies and capture value from large-scale AI investments.
About this Initiative
Embodied AI operates within physical processes, equipment, and frontline workflows. As a result, firms must navigate complex implementation challenges, from redesigning operations and restructuring roles to managing long investment horizons and organizational risk. This initiative examines how these technologies reshape firm strategy, decision-making, and the nature of human–machine collaboration.
Through interdisciplinary research, industry partnerships, and executive convenings, we develop practical frameworks to guide firms deploying robotics and intelligent physical systems. Activities include conferences, practitioner-focused research, company collaborations, and case development.
Professor Lynn Wu, Director
This initiative is directed by Lynn Wu, Associate Professor of Operations, Information and Decisions. Professor Wu’s research focuses on the intersection of artificial intelligence, analytics, and innovation, exploring how these technologies reshape business strategy, productivity, and workforce dynamics.
Recent relevant academic research:
How Robots Can Enhance Performance Management for Humans, MIT Sloan Management Review
The Robot Revolution: Managerial and Employment Consequences for Firms, Management Science