As Brands Embrace Artificial Intelligence, It’s The Human Touch That Will Drive Value

Justin Reilly discusses artificial intelligence at Verizon Fios

Justin Reilly (W’10), head of customer experience innovation for Verizon Fios, projects that 80% of value creation in artificial intelligence (AI) will be in business-to-business [B2B] applications, and the rest in consumer services.Read More

The Road Forward for Electric Vehicles

Electric vehicle

The electric vehicle market seems poised to take off, with high demand for Tesla’s Model 3 and growing attention from big automakers. Yet challenges that stalled EV growth in the past, namely sparse charging infrastructure and high costs, persist. John Paul MacDuffie looks at the role policymakers can take to support, or sink, the EV renaissance.Read More

To Boost Online Sales, Focus on Close-Knit Communities

David Bell

Word-of-mouth testimonials from consumers are effective in driving online sales. But these signals are even more powerful in communities where people have closer ties and trust each other, according to new research by Wharton marketing professor David Bell and Jae Lee. Read More

Dual Directors and the Governance of Corporate Spinoffs

Published Research

This paper investigates how “dual directors” enable firms that undertake corporate spinoffs to manage their post-spinoff relationships with the firms they divest, as well as the performance implications of dual directors serving simultaneously on these companies’ boards.Read More

How Partnerships Drive Health Care Innovation in Africa

By learning to effectively manage a diverse organizational ecosystem, the NGO North Star Alliance is driving health care innovation in sub-Saharan Africa. Mack Institute researcher Aline Gatignon interviews its former executive director about getting organizational culture right.Read More