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David Robertson

The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation

Published Research

“Disrupt yourself or be disrupted!” is the relentless message company leaders hear. If we only incrementally improve current products, we’re told, we’re doomed to failure. What should innovators do – incrementally enhance current products or swing for the fences? …Read More

May 2, 2017   |   Mack Institute Research, Published Research, Strategies for Innovating competitive advantage, David Robertson

Innovating Around the Box

When established companies explore opportunities to innovate, they typically consider strategies that fall into one of two well-known categories: incremental or disruptive. According to Wharton Professor David Robertson, they should be considering a third way: complementary innovation.…Read More

January 15, 2016   |   Mack Institute News, Mack Institute Research, Mack Talks, Strategies for Innovating, Video complementary innovation, David Robertson
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