The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation

David Robertson, MIT Sloan School of Management, with Kent Lineback

The Power of Little Ideas

Overview: “Disrupt yourself or be disrupted!” is the relentless message company leaders hear. If we only incrementally improve current products, we’re told, we’re doomed to failure. What should innovators do – incrementally enhance current products or swing for the fences? The Power of Little Ideas argues there’s a “third way” that is neither incremental nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.

Robertson ThumbnailWatch David Robertson discuss his research here.

Learn more about the book here.