Exploring the latest in digital health through case studies on innovation and connectivity in chronic disease management.…Read More
Connected Strategy in the Healthcare Industry
Nicolaj Siggelkow
Harvard Business Review: Designing a Seamless Digital Experience for Customers
Christian Terwiesch and Nicolaj Siggelkow have published a new article in Harvard Business Review discussing the biggest myths and pitfalls facing innovative firms today.…Read More
Connected Strategy for Asian Wealth Management
Leverage the power of connectivity to deliver superior, personalized wealth management experiences at scale.…Read More
Architectural Search and Innovation
Product innovation can result from the novel design and combination of product components as well as from changing the underlying product architecture, that is, the way components interact with each other.…Read More
Introducing LIVA to Measure Long-term Firm Performance
This article introduces a new measure of long‐term firm performance: long‐term investor value appropriation (LIVA). …Read More
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More
For the Win: Using Connected Strategies to Gain a Competitive Advantage
Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch talk about their new book with Knowledge@Wharton.…Read More
Companies Can Use Connected Strategies to Engage and Influence Customers
Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch offer a path to strengthening long-term buyer loyalty, from customer engagement to cost-effective delivery.…Read More
‘Connected Strategy’ Shows How Companies Can Create Lasting Customer Relationships
Read an excerpt of Connected Strategy, the new book that shows how companies can design high-quality customer experiences while improving operational efficiency at the same time.…Read More
The Battle for Talent in the New Economy: Opportunities and Hidden Challenges
The Mack Institute’s Fall Conference 2018 examined how a welter of emerging technologies are transforming not only the way we work, but how and whom we hire.…Read More
Cutting through the Fog of Demand: The Competitive Value of Customer Information
We investigate how investments that allow firms to better understand their customers’ preferences interact with a firm’s ability to compete.…Read More
Mastering Innovation, the Newest Business Radio Show, Launches on Sirius Radio
The Mack Institute is launching a new tool for business leaders who want to harness proven innovation strategies. …Read More
Consequences of Misspecified Mental Models: Contrasting Effects and the Role of Cognitive Fit
Mental models, reflecting interdependencies among managerial choice variables, are not always correctly specified. Mental models can be underspecified, missing interdependencies, or overspecified, containing nonexistent interdependencies.…Read More
The Effect of a Tighter Link to Customers on Product Innovation Strategy
One of the important consequences of recent technological advances has been that firms and customers are in much closer contact with each other. Using the web and mobile technologies, customers have the ability to send more frequently and more accurately their needs to firms. In this project, we use a simulation approach to understand some of the consequences of these developments.…Read More
Faculty Directors Honored with Excellence in Teaching Awards
Three of our faculty directors have been honored with 2015 Excellence in Teaching Awards.…Read More
Connectivity: Wharton Global Forum, Panama Edition
Every year, the Wharton School hosts two Global Forums that bring together leaders from business and government, provide an opportunity for alumni to connect, and showcase faculty’s research. In the spring of 2014 our Co-director (and today’s guest author) Nicolaj Siggelkow attended the Global Forum in Panama, which included more than 300 participants.…Read More
Dealing with Complexity: Integrated vs. Chunky Search Processes
Organizations are frequently faced with high levels of complexity. While the importance of search for dealing with complex systems is widely acknowledged, how organizations should structure their search processes remains largely unexplored. This paper starts to address basic questions: How much of the entire system, and thus complexity, should be taken into consideration at any given time during a search process?…Read More
Nicolaj Siggelkow & Karl Ulrich speak on Wharton’s Lifelong Learning Tour
The Wharton School’s Knowledge for Action Lifelong Learning world tour recently featured two Mack Center faculty, speaking on innovation culture and moving business beyond the status quo.
Governing Collaborative Activity: Interdependence and the Impact of Coordination and Exploration
We examine the performance implications of selecting alternate modes of governance in interorganizational alliance relationships. While managers can choose from a range of modes to govern alliances, prior empirical evidence offers limited guidance on the performance impact of this choice.…Read More