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Cutting through the Fog of Demand: The Competitive Value of Customer Information

Nicolaj Siggelkow, Management, The Wharton School, and Oliver Baumann, University of Southern Denmark

Abstract: We investigate how investments that allow firms to better understand their customers’ preferences interact with a firm’s ability to compete.

July 1, 2018   |   Capturing Economic Value from Innovation Investments, Funded Research Proposals, Mack Institute Research Nicolaj Siggelkow, Oliver Baumann
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