Grow Faster by Changing Your Innovation Narrative

Published Research

Managers have no shortage of advice on how to achieve organic sales growth through innovation. Prescriptions range from emulating the best practices of innovative companies like Amazon, Starbucks, and 3M to adopting popular concepts such as design thinking, lean startup principles, innovation boot camps, and co-creation with customers. Read More

“All Effective Innovations are Derived from a Profound Understanding of the User”

The “experience engineering” approach to innovation encourages designers to think about the series of emotions a user needs to feel in order to buy a product. Elisa Jagerson, CEO of Speck Design, argues that managers need to adopt a similar approach when trying to establish a culture of innovation.Read More