The Paradox of Destigmatization

Funded Research Proposal

This project examines destigmatization, or “the process by which low-status groups gain recognition and worth.” Destigmatization of identity is a central goal of egalitarian social movements. Yet destigmatization represents a paradox because while destigmatization benefits identity groups as a whole and creates opportunities for many individual members, organizations perceived as belonging that identity group may suffer.Read More

Insider vs. Outsider Judgments of Diversity in Organizations

Funded Research Proposal

We propose that an important hurdle preventing organizations from diversifying is their ability to accurately diagnose a lack of diversity in their ranks in the first place. Specifically, we theorize that people who belong to or create groups within organizations (organizational “insiders”) perceive those groups to be more diverse than outside observers (organizational “outsiders”).Read More

The Push and Pull of Numeric Diversity Goals

Funded Research Proposal

Recent research suggests that diversity can provide a critical boost to organizational innovation. Indeed, organizations often espouse public goals to diversify their workforces, and past research has robustly shown that specific, quantified goals are more effective at motivating goal completion than ambiguous goals. Read More

Innovation Through Diversity: Understanding The Ever-Changing Consumer Landscape

Funded Research Proposal

As firms look to innovate, attention must be paid to the role cultural diversity (e.g. racial and gender diversity) plays in consumer interest in new products. In today’s society, firms need an understanding of how diversity can be used as an asset to engage consumers with their brands.Read More