The work of innovation occurs within an organizational environment that can either help or hinder the necessary activities.…Read More
Changing The Work of Innovation: A Systems Approach
organic growth
Innovating the Marketing Organization
Marketing is at the interface of the firm and its present and prospective markets, and is the organizational function that absorbs much of the environmental turbulence. …Read More
Grow Faster by Changing Your Innovation Narrative
Managers have no shortage of advice on how to achieve organic sales growth through innovation. Prescriptions range from emulating the best practices of innovative companies like Amazon, Starbucks, and 3M to adopting popular concepts such as design thinking, lean startup principles, innovation boot camps, and co-creation with customers. …Read More
Explaining Organic Growth Performance: Why Dynamic Capabilities Need Strategy Guidance
Why are some firms consistently able to grow faster than their rivals in the same industry? We employ dynamic capabilities theory to show that organic growth leaders excel because they have innovation prowess. …Read More