Grow Faster by Changing Your Innovation Narrative

Published Research

Managers have no shortage of advice on how to achieve organic sales growth through innovation. Prescriptions range from emulating the best practices of innovative companies like Amazon, Starbucks, and 3M to adopting popular concepts such as design thinking, lean startup principles, innovation boot camps, and co-creation with customers. Read More

Business Model Innovation: How Far Beyond the Pill?

Funded Research Proposal

A central feature of the strategic growth-seeking discipline is full-spectrum innovation; the systematic search for growth opportunities by rethinking and reimaging the value proposition and business model components of the strategy. The purpose of this research project is to continue the Mack Institute sponsored research on business model innovation in the pharmaceutical industry.Read More