Changing The Work of Innovation: A Systems Approach

George S. Day, Marketing, The Wharton School, and Gregory P. Shea, Center for Leadership and Change Management, The Wharton School

Abstract: Most organizational change initiatives that aim to raise the organic growth rate are failures. The problems start with the design of the change initiative, and then deciding which organization levers to pull and in what order. The objective of this project is to design a change process based on the innovation drivers that set growth leaders apart, and need to be successfully modeled by other firms. We have successfully applied a change process based on system dynamics.