Connected Strategy in the Healthcare Industry

Connected Strategy in the Healthcare Industry
By Haley Fitzpatrick
Supervised by Nicolaj Siggelkow and Christian Terwiesch

A firm’s connected strategy is its strategic, operational and technological choices that fundamentally change how it connects with customers (“connected experiences”) and what connections it creates with and among ecosystem players (“connection architectures”). As the healthcare industry evolves, it is important to analyze and understand the successes and failures of companies deploying connected strategies in patient care to gather insights and learnings that can be applied to future digital health companies. To gain a better understanding of the approaches and conditions that can impact the success of connected strategies in patient wellness and care delivery, this paper analyzes notable examples of digital health companies focused on the management of chronic conditions.

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