Watershed Moments and Market Emergence: The Rise of the New Space Market

Working Papers

In this paper, we explore how an industry’s watershed moments – vivid, publically salient, emotionally resonant events – can drive the emergence of a new market. Our empirical context is the New Space market, a growing number of new, private companies developing and using spaceflight-access technologies. Read More

Consequences of Misspecified Mental Models: Contrasting Effects and the Role of Cognitive Fit

Published Research

Mental models, reflecting interdependencies among managerial choice variables, are not always correctly specified. Mental models can be underspecified, missing interdependencies, or overspecified, containing nonexistent interdependencies.Read More