Watershed Moments and Market Emergence: The Rise of the New Space Market

Working Papers

In this paper, we explore how an industry’s watershed moments – vivid, publically salient, emotionally resonant events – can drive the emergence of a new market. Our empirical context is the New Space market, a growing number of new, private companies developing and using spaceflight-access technologies. Read More

Innovation In Aviation Comes Down to Smart Bets on One Big Winner

Brian Tillotson discusses the aviation industry

With significant incumbent benefits and strict safety regulations, the aviation industry can sometimes present its engineers with a limited scope for innovation. Dr. Brian Tillotson of Boeing explains how the company continues to push boundaries despite various obstacles.Read More