For Best Customer Insights, Ask Them How They Feel. But Don’t Actually Ask Them.

Richard Thorogood

How Technology is Transforming Market Research   Take a typical adult to an ice cream parlor, says Richard Thorogood, and before making a choice they’ll weigh as many factors as there are flavors. “Well, I kind of want strawberry,” they’ll think, “but I always get strawberry, so maybe I shouldRead More

Why Established Firms Should Keep an Eye on Kickstarter

Ethan Mollick

Crowdfunding has exploded in popularity since 2009, and its pace shows no signs of slowing. Funded researcher Ethan Mollick argues that this trend poses important implications for established firms as well as entrepreneurs.Read More

Five Lessons for Building Innovation Prowess

George Day

According to George Day, top businesses have a lot in common with top athletes. His research examines the qualities that separate “growth leaders” from “growth laggards” — in other words, the qualities that separate average or failing companies from those that achieve Olympic-level success.Read More

Cultivating Growth and Disrupting Proactively

Mack Institute Fall Conference 2013

Mack Institute events don’t typically include references to farming techniques, but the Fall Conference 2013 was a rare exception. In this video summary of his presentation, Takeshi Yamaguchi describes how Nissan’s approach to advanced technical development resembles the cultivation of an orchard. Instead of a linear approach, Nissan achieves successfulRead More

J.D. Power III’s Impact on the Auto Industry

How J.D. Power III Transformed the Auto Industry Through the collection of consumer feedback on cars, J.D. “Dave” Power III revolutionized the automobile industry in 1968. In this Knowledge@Wharton interview conducted by PVMI director John Paul MacDuffie, Power discusses the founding and early years of his firm, J.D. Power andRead More

Global Initatives: Singapore Management University Program

On Monday July 15, Wharton’s Global Initiatives Program will welcome Singapore Management University Executive MBA students for a week of intensive classes and company visits. The students will engage in sessions about corporate strategy and supply chain management. Mack Institute Co-director Harbir Singh is Wharton’s Vice Dean for Global IntiativesRead More

Video: George Day Interview About “Innovation Prowess: Leadership Strategies for Accelerating Growth”

David Heckman, practice leader, senior management at the Wharton School’s Aresty Institute of Executive Education, recently spoke with Mack Institute Co-director George Day about why innovation prowess is the key to growth leadership. The interview addresses the questions that Professor Day explores in his latest book Innovation Prowess: Leadership StrategiesRead More