For Best Customer Insights, Ask Them How They Feel. But Don’t Actually Ask Them.

Richard Thorogood

How Technology is Transforming Market Research   Take a typical adult to an ice cream parlor, says Richard Thorogood, and before making a choice they’ll weigh as many factors as there are flavors. “Well, I kind of want strawberry,” they’ll think, “but I always get strawberry, so maybe I shouldRead More

Your Customers Notice

Our longtime corporate partners at Teradata are frequent and enthusiastic participants at our yearly conferences. One attendee, Monica Mullen, recently shared her key takeaways from our recent Fall Conference. Her post originally appeared in the company’s Industry Experts blog and is reproduced in full below. I had the pleasure ofRead More

Cultivating Growth and Disrupting Proactively

Mack Institute Fall Conference 2013

Mack Institute events don’t typically include references to farming techniques, but the Fall Conference 2013 was a rare exception. In this video summary of his presentation, Takeshi Yamaguchi describes how Nissan’s approach to advanced technical development resembles the cultivation of an orchard. Instead of a linear approach, Nissan achieves successfulRead More