Zipari founder Mark Nathan explains why providing consumers more information is key to bringing down healthcare costs in the U.S., and lays out the team-oriented approach he takes to innovation in his company.…Read More
Vinaya Varma, of mjunction, talks about scaling up online marketplaces to serve diverse B2B customers, attracting millennials, and investing in new technology.…Read More
In this guest post, Cameron van Orman of CA Technologies explains why companies should invest energy in building “a complete, well-taxonomized API catalog.”…Read More
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government agencies to not-for-profit organizations – and the many individuals within them.…Read More
