Differentiated Bidders and Bidding Behavior in Procurement Auctions

Published Research

Why do bidders in buyer-determined procurement auctions often bid above the lowest observed bid over the course of the auction? Are such bidding patterns meaningful? In this research, the authors propose that bidders infer their potential quality advantage or disadvantage through their observation of competitive bids and incorporate this information into their responses and price bids.Read More

Designing B2B Markets

Published Research

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government agencies to not-for-profit organizations – and the many individuals within them.Read More

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Published Research

There is a growing trend among consumers to serially consume small, incomplete “chunks” of multiple media types—television, radio, Internet, and print—within a short time period. We refer to this behavior as media multiplexing and note the key challenges for integrated marketing communications media planners.Read More