At the Mack Institute’s Fall Conference 2016, leaders from across industries discussed their companies’ pursuit of “connected strategy” defined by continuous customer engagement.…Read More
Even though Colgate has global brand recognition and broader penetration than Coke, it still takes competition from digital start-ups seriously. Jenny Gomez, director of global strategic innovation, spoke about the company’s strategy for staying innovative.…Read More
Our Fall Conference 2015 stressed the need to trade places with consumers in order to identify opportunities in a landscape where digital technologies have changed all the rules.…Read More
How Technology is Transforming Market Research Take a typical adult to an ice cream parlor, says Richard Thorogood, and before making a choice they’ll weigh as many factors as there are flavors. “Well, I kind of want strawberry,” they’ll think, “but I always get strawberry, so maybe I should…Read More
