Strategies for Success in the New Era of Connected Ecosystems

Our Fall Conference 2015 stressed the need to trade places with consumers in order to identify opportunities in a landscape where digital technologies have changed all the rules.Read More

Business Model Innovation: How Far Beyond the Pill?

Funded Research Proposal

A central feature of the strategic growth-seeking discipline is full-spectrum innovation; the systematic search for growth opportunities by rethinking and reimaging the value proposition and business model components of the strategy. The purpose of this research project is to continue the Mack Institute sponsored research on business model innovation in the pharmaceutical industry.Read More