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mobile and social

How Verizon’s New Carrier Aims to Bring Wireless Directly to the Consumer

Miguel Quiroga

Miguel Quiroga, CEO of Visible, explains how adopting a startup mentality and a tech subscription model reduces customer frictions in the wireless industry.…Read More

January 31, 2019   |   host: Nicolaj Siggelkow, Mack Institute News, Mastering Innovation, Podcasts mobile and social, mobile technology

Visuals Are the New Language of Consumers

Parry Bedi

Mobile and social technology have introduced a major cultural shift in the way we communicate. Why companies need to tailor their market research strategies – and their cycle times – accordingly.…Read More

March 17, 2015   |   Mack Institute News, Mack Talks, Spring and Fall Conferences, Video market research, mobile and social, user-driven innovation

How the App Store Recasts the Consumer as the Innovator

Scott Snyder

Mack Institute Senior Fellow Scott Snyder discusses how mobile technology is disrupting marketplaces and organizations in unprecedented ways. What’s behind this seismic shift, and what should companies do about it?…Read More

November 5, 2014   |   Mack Institute News, Mack Talks, Video apps, mobile and social, mobile technology, Scott Snyder, senior fellows

Leveraging Mobile Based Social Networks to Promote Culture of Innovation in Organizations

MBA Research Fellowship paper

The nature, speed and process of innovation are undergoing radical change in recent years due to radical technology innovations that have transformed how people communicate and collaborate. The two key innovations in recent years are mobile technology and social networking.…Read More

July 1, 2013   |   MBA Research Fellowship Papers Bikash Behera, mobile and social, scenario planning, social media
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