Crowdfunding as a Font of Entrepreneurship: Outcomes of Reward-Based Crowdfunding

Published Research

Crowdfunding allows founders of for-profit, artistic, and cultural ventures to fund their efforts by drawing on relatively small contributions from a relatively large number of individuals using the internet, without standard financial intermediaries. Crowdfunding has been drawing substantial attention from policy makers, managers, and entrepreneurs, but relatively little notice from academics.Read More

When Crowdfunding Crowds Out the Competition

Crowdfunding platforms such as Kickstarter have been popular in the U.S. for several years, allowing everyday consumers to fund entrepreneurial ventures in return for the finished product. While such “reward-based” crowdfunding can open many doors for entrepreneurs, could it also close others?Read More

Industry and Academic Perspectives on VC Investment Strategy

The gap between business research and industry practice can loom large at times, but bridging it is essential to ensuring that research is relevant to the outside world. For graduate students at the Wharton School, the Mack Innovation Doctoral Association intends to narrow that gap.Read More

Why Established Firms Should Keep an Eye on Kickstarter

Ethan Mollick

Crowdfunding has exploded in popularity since 2009, and its pace shows no signs of slowing. Funded researcher Ethan Mollick argues that this trend poses important implications for established firms as well as entrepreneurs.Read More

Gamification and the Enterprise

Published Research

What if our whole life were turned into a game? What sounds like the premise of a science fiction novel is today becoming reality as “gamification.” As more and more organizations, practices, products, and services are infused with elements from games and play to make them more engaging, we are witnessing a veritable ludification of culture.Read More