New Paper: Increasing AI Idea Variance

Mack Institute Research Assistant Lennart Meincke, Wharton Professor Ethan Mollick and Mack Institute Co-Director and Wharton Professor Christian Terwiesch have published the next in Terwiesch’s series of working papers on ChatGPT. The new paper evaluates how LLMs can be used for idea generation and explores methods to increase the novelty,Read More

Can AI Provide Ethical Advice?

Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, continues his exploration of Generative AI with a new paper entitled “Can AI Provide Ethical Advice?” Co-authored with Lennart Meincke, the paper details an experiment that pits advice from the New York Times famous “The Ethicist” columnRead More

New Working Paper Finds ChatGPT A Better Innovation “Ideator” Than MBA Students

Earlier this year, Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, made headlines with his white paper showing that ChatGPT could easily pass a typical Wharton MBA exam. Now he and co-authors Karan Girotra, Lennart Meincke, and Karl T. Ulrich have released a new workingRead More