Scott Snyder, a Mack Center Senior Fellow, explores why mobile customers’ expectations can only be met if companies use advanced analytics, in the article Mobility and Big Data: Why They Need Each Other to Thrive for Xconomy.com.
Snyder’s thoughts integrate with the insights presented by other Mack Center Senior Fellows and leading industry figures at our Big Data Workshop: Leveraging the Use of “Big Data” for Innovation, Discovery, and Decision Making, which took place on December 13, 2012.
At the workshop, presentations by Jacomo Corbo, Nicholas Marko, and Brian Wells focused on the promise and challenges of using big data in healthcare. Elea McDonnell Feit and Bill Franks each shared observations on the risks and opportunities in using large-scale data to make predictions about customer behavior.
To find out more about Mack Center workshops, view our events and programs page.