market strategy Archives - Mack Institute for Innovation Management

From Books to Movies: A Machine Learning Perspective

Book adaptation is an important innovation source for movie production. Similar to other evolutionary product innovations (e.g., smartphones vs. dumbphones), adapting a book into a movie provides an opportunity to reach a larger audience.…Read More

Investment as an Influencing Strategy

Institutional environments are often considered exogenous in firms’ investment decisions. While the non-market strategy literature has discussed various approaches that firms may adopt to influence their interactions with institutions, such discussion is mostly absent in the analysis of market strategies. …Read More